There’s a constant feature among the enquiries and applications we receive from students that causes concern.
Time and time again would-be applicants seeking either work experience or full-time employment, simply address their letters and emails ‘Dear Sir/Madam’.
Creative PR and brand management agencies strive to ensure clients ‘stand out in the crowd’. So if students want to work in this environment, it’s simply not enough to send applications this way.
And in the current economic climate there are plenty of highly-skilled, experienced people in the market for a job, so employers are always looking for the stand out candidate.
Those that take the time and trouble to contact the office, introduce themselves and establish to whom they should send their CV are considered. In Encore’s case, during the course of 2011 that would be one or two out of dozens.
Those that aspire to a career in creative sectors must realise that completing a course at a university doesn’t necessarily make them an automatic choice for employers.
So, come on students, strut your stuff and make sure you get noticed. It just takes a few extra minutes to make sure your letter or email makes an impression.
After all, taking a positive and creative approach to presentation is something you’re going to have to do every day in your career.
